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The Hotel at The University of Maryland invites you to participate in an afternoon seminar and panel discussion about using social media to effectively co-market small businesses in the bridal industry. Attendees will hear best practices from industry experts about how to market your business on today’s social platforms, and how to effectively work together with other industry partners to increase the reach and frequency of your message to potential customers.
Wednesday April 17th from 2:30 to 5:00 PM
*Additional speakers to be announced
André Wells | Keynote Speaker
André Wells is the founder and CEO of Events by André Wells, LLC, a highly successful, full-service event planning firm based in Washington, D.C. Wells is recognized as one of the most creative and revered event planners in the country, and has successfully delivered creative, cutting edge productions around the globe. His events have been featured and syndicated across major networks and cited in numerous print and digital publications, including Vogue, Martha Stewart Weddings, Ebony and Capitol File. He successfully leverages social media platforms to provide inspiration and expectations to future clients, which in-turn enables him to meet and work with top talent across the county while furthering the awareness of his brand.
Pat Richitt | Panel Moderator
Pat Richitt has been in the events industry for more than 20 years, with business ownership experience in the E-Commerce, Floristry, Entertainment, Events and Event Production market segments. This varied career experience has provided him the business perspective to assist fellow business owners with the marketing and communication issues we all face today. We asked Pat to moderate our panel discussion because of his combination of industry experience and passion for new technology and cooperative marketing. He brings a unique perspective regarding social media’s place in the current state of the wedding business.
Amelia Johnson | Panelist
Amelia Johnson is a Fine Art Film Photographer and a premier wedding photographer whose work is regularly published in the pages of Brides, The Knot, Flutter, Washingtonian Bride & Groom, and Perfect Weddings. Amelia is a true artist who has become quite proficient with social media, especially on Instagram using stories features. She utilizes these short video clips to give her followers a glimpse into her day-to-day life. She personalizes the experience by sharing her photography, family updates, and even details about home renovation projects, which allows her followers to get to know her personality and charm and build a digital bond and sense of brand loyalty.
Kristin McCormick, CWP | Panelist
Kristin McCormick is one of 3 co-founders of Elle Nicole Events. Elle Nicole is an award-winning full-service event planning company specializing in weddings, corporate and social events. Kristin, and the team at Elle Nicole, has planned events both locally and internationally and has been featured in Modern Luxury Wedding Magazine, Black Bride, and Aisle Perfect. Kristin has found great success using a combination of social media tools and old-school networking skills to build her business from the ground up.
Fred Asaad | Panelist
Fred Asaad is a Florida-based photographer who specializes in traditional Indian & South Asian wedding photography and video services throughout the US and around the globe. Fred has successfully leveraged social media to reach a niche market on an international scale. Instagram and other social media platforms are Fred’s primary tool for the promotion of his joyous, colorful work, and he routinely books clients from around the world thanks to these social platforms.
Geteey Omar | Panelist
As the mastermind behind Platinum Weddings and Décor, Geteey has wowed families throughout the DC-metro area since 2000. Her ability to transform dreams into reality has cemented her status as an elite event planning and design professional. Her expertise in floral design coupled with her impeccable eye for interior design and detail has been instrumental to her success. Geteey connects with her digital audience personally and passionately, providing insight to both her work and her personal experiences. This invites her followers to establish an emotional connection with Platinum Weddings and Décor.